Rog Lolly is a sixth-generation Floridian whose music sounds like where he’s from — sun-soaked backroads, salty air, and Southern grit. As the founder of Florida Boy, a multi-venture brand rooted in food, fishing, and freedom, Rog’s songs carry the same DNA: authentic, bold, and built from real life.

With a voice as raw as an old truck radio and lyrics that feel like front porch truth, Rog blends outlaw country, Americana, and swamp-born storytelling into something unmistakably his own. He doesn’t sing about a made-up small-town life — he’s living it. Running a burger joint, building businesses, and writing songs in the quiet hours, Rog is a modern-day troubadour for the working man and woman.

Whether he’s singing about love, loss, legacy, or the land he calls home, there’s no pretense — just honest songs from a Florida soul who never left his roots behind.

If you’re into country music with calloused hands, coastal winds, and a backbone of faith and fire — Rog Lolly’s already playing your soundtrack.